nma.co.uk

MailOnline sees site traffic grow 18% during October

Thu, 20 Nov 2008 13:18:00 GMT

The MailOnline saw an 18.32% increase in traffic during October overtaking Times Online to become the third most visited newspaper online, according to the latest ABCEs

WPP's Sorrell looks to emerging countries for growth

Thu, 20 Nov 2008 12:40:00 GMT

Sir Martin Sorrell, chief executive of WPP, expects 2009 to be "very tough" but expects growth to come from new media and emerging countries such as India, China or Brazil

The Guardian pushes Barnardo's via full-page HD video ads

Thu, 20 Nov 2008 12:31:00 GMT

The Guardian is to run full-page HD video ads on its site in support of a campaign for children's charity Barnardo's

Blinkx makes second offer to acquire Miva

Thu, 20 Nov 2008 10:18:00 GMT

Video search service Blinkx has revived its bid to acquire performance network Miva, with a $19m (£12.7m) offer

Steve Ballmer maintains Yahoo acquisition deal is over

Thu, 20 Nov 2008 10:14:00 GMT

Microsoft chief executive Steve Ballmer has said the company will not look to buy Yahoo but would still consider a search deal

Production companies take early online lead

Thu, 20 Nov 2008 10:10:00 GMT

Production companies Endemol, Conker Media and Big Balls Films are early market leaders for online programming, according to research by Futurescape

Government takes lessons in new media

Thu, 20 Nov 2008 00:10:00 GMT

Departments agree to a crash course from the IAB to inform moves to regulate online

O2 launches global media division for integrated ad offer

Thu, 20 Nov 2008 00:09:00 GMT

O2 has launched a global media sales division, O2 Media Group, in a bid to provide advertisers with unified marketing opportunities across its online, mobile and retail services.

UKTV to introduce ads within online apps across channel network

Thu, 20 Nov 2008 00:08:00 GMT

UKTV is to introduce advertising within online applications across its portfolio of channel sites, such as Dave, Watch and G.O.L.D, in a bid to create new revenue streams.

Advertisers far from convinced by YouTube ad deal

Thu, 20 Nov 2008 00:08:00 GMT

Google's plan to monetise YouTube with its Sponsored Videos offer has raised doubts as to how this will positively affect ROI.

ITV launches mobile sites in multi-platform content push

Thu, 20 Nov 2008 00:07:00 GMT

ITV is to launch mobile sites for Friends Reunited, Friends Dating and ITV Local as part of its remit to expand its content across multiple platforms.

Consumers spend 12 hours a week online, finds EIAA research

Thu, 20 Nov 2008 00:06:00 GMT

The amount of time consumers spend online has increased by 36% over the past four years to total 12 hours a week, according to the European Interactive Advertising Association (EIAA) Mediascope Europe Study.

Miss World ties with AOL for online voting

Thu, 20 Nov 2008 00:00:00 GMT

The Miss World competition is to use online as a voting platform for the first time as it allows viewers to fast-track contestants.

IPC appoints Reed's Waters to lead online strategy for all group's titles

Thu, 20 Nov 2008 00:00:00 GMT

IPC Media has created a new role to guide its online strategy at group level.

Gadfly@nma.co.uk 20.11.08

Thu, 20 Nov 2008 00:00:00 GMT

Gadfly walked off with an enviable goodie bag from the Getlippy relaunch bash at Eve the other day, packed with Benefit cosmetics usually beyond the purse of Mrs Gadfly. The party itself featured a, er, glittering parade of reality-show cont

Demotix citizen journalism site opens up offer

Thu, 20 Nov 2008 00:00:00 GMT

Citizen journalism news agency Demotix is to open up its site to advertisers in a bid to create additional revenue streams.

David Lloyd revamps site to retain members

Thu, 20 Nov 2008 00:00:00 GMT

Fitness club chain David Lloyd Leisure has relaunched its website in a bid to drive interaction with its members.

CondéNet pushes New Look's designer range

Thu, 20 Nov 2008 00:00:00 GMT

CondéNet has launched a month-long online promotion for high street retailer New Look. Vogue.com and GQ.com will kick off a campaign in support of the chain's limited edition range from designer Giles Deacon.

Borders.tv uses voucher codes to assess channel's effectiveness

Thu, 20 Nov 2008 00:00:00 GMT

Borders is to start incorporating voucher codes with its online TV channel Borders.tv to better understand how it drives ROI.

Asda partners with John Menzies to sell digital magazines

Thu, 20 Nov 2008 00:00:00 GMT

Asda is bidding to become an online newsagent by launching a digital download service for major consumer magazines such as Grazia, Total Film and Marie Claire.

Absolute Radio unveils contest for music forums to win their own radio show

Thu, 20 Nov 2008 00:00:00 GMT

Absolute Radio has launched an initiative to engage online music communities and attract listeners to the rebranded music station.

Glam Media to launch male-focused network

Wed, 19 Nov 2008 17:36:00 GMT

Vertical ad network Glam Media is to launch its male-focused network Brash.com on 1 December

Charlton Athletic FC launches video subscription service

Wed, 19 Nov 2008 16:20:00 GMT

FL Interactive, the online arm of The Football League, has launched a video and audio subscription service for Charlton Athletic Football Club

First Direct launches user-generated content site

Wed, 19 Nov 2008 16:18:00 GMT

First Direct has gone live with a user-generated content site for its customers

Oregon Scientific launches viral game to push new model

Wed, 19 Nov 2008 16:15:00 GMT

Camera manufacturer Oregon Scientific has launched a viral game to promote its ATC3K Action Camera, based around the faux extreme sport of 'bearded ladyboarding'