mad.co.uk : Digital

Obama's election success is a victory for digital marketing

Thu, 20 Nov 2008 00:00:00 GMT

Barack Obama is not just America's first black leader in waiting, he is the first digital, database marketing and social networking president

Game boys try branding ploys

Thu, 20 Nov 2008 00:00:00 GMT

With sales of video games booming, developers are now tapping into the expertise of branding groups to maintain growth, says Tom Banks

Campaigners ask Facebook to set security benchmark

Thu, 20 Nov 2008 00:00:00 GMT

Privacy campaigners are calling for Facebook to lead the way on security and the protection of social-network users after several of its users were taken in by scam messages.

Government takes lessons in new media

Wed, 19 Nov 2008 09:45:00 GMT

Government departments, including the Department of Culture, Media & Sport, are to receive digital media training to ensure greater understanding and better regulation for the online industry.

BHF targets youth online

Wed, 19 Nov 2008 09:45:00 GMT

The British Heart Foundation (BHF) is targeting teenagers with a new online campaign in a bid to create awareness of health issues common in youngsters.

Well matched

Wed, 19 Nov 2008 00:00:00 GMT

From online travel to online dating, Jason Stockwood has used his digital expertise to push the boundaries of finding love on the web

Use of mobile internet jumps by 3% in Q3

Wed, 19 Nov 2008 00:00:00 GMT

The mobile internet audience has risen by just over 3%, from 12.2% in Q2 to 15.25% in the last quarter, according to Nielsen Mobile.

Royal Shakespeare Company appoints a head of digital

Tue, 18 Nov 2008 14:00:00 GMT

The Royal Shakespeare Company (RSC) has appointed John Benfield as head of digital media in a bid to develop digital opportunities.

Yahoo! chief Yang steps down

Tue, 18 Nov 2008 09:30:00 GMT

Yahoo! has announced that chief executive, Jerry Yang, is stepping down from his position as soon as the board finds a replacement. He will return to his previous role as chief strategy and technology officer.

Where next?

Tue, 18 Nov 2008 00:00:00 GMT

Location-based services have been discussed in the mobile industry for years. But with recent developments, they now look like a real possibility

MEN Media brings digital sales in-house

Mon, 17 Nov 2008 13:00:00 GMT

MEN Media, the wholly owned subsidiary of the Guardian Media Group, is moving its digital sales in-house. It was previously handled by sales house Ad Link.

Oxfam launches pitch for £2m digital account

Mon, 17 Nov 2008 13:00:00 GMT

Oxfam has launched a pitch for its £2m digital communications account as it looks to become a digital leader within the charity sector.

Consumers less likely to respond to social email marketing

Mon, 17 Nov 2008 09:45:00 GMT

Over 20 per cent of consumers are less likely to respond to social email marketing linked to video, microsites and social networking sites, a new study shows.

Digital marketers beware - in a slump, fortune favours the brave

Thu, 13 Nov 2008 00:00:00 GMT

Fashionable opinion suggests that digital innovation will be scaled back in the downturn - but what if your competitors steal a march on you?

Saint wins online ads task for computer games firm

Thu, 13 Nov 2008 00:00:00 GMT

Ubisoft Entertainment, the French computer games company, has appointed digital agency Saint to its roster of agencies. Saint will handle the online ad account for new releases, thought to be worth about £2m.

Andy Burnham urges marketers to ensure web safety

Wed, 12 Nov 2008 17:15:00 GMT

Andy Burnham, the Secretary of State for Culture, Media and Sport, has called on marketers to ensure the internet is safe for children.

Microsoft secures new search deal

Tue, 11 Nov 2008 11:15:00 GMT

Microsoft has secured a search deal with Sun Microsystems in a move it hopes will help increase its share of search traffic.

Royal Marines launch recruitment drive around Bond

Mon, 10 Nov 2008 11:45:00 GMT

The Royal Marines is using mobile ads in a bid to drive recruitment of James Bond fans.

TUI Ski ramps up online CRM strategy

Mon, 10 Nov 2008 09:45:00 GMT

TUI Ski, part of TUI Travel, is boosting its online CRM strategy across its portfolio of businesses.

MySpace appoints former Expedia MD Cartellieri

Fri, 07 Nov 2008 16:30:00 GMT

MySpace has appointed former Expedia MD Caroline Cartellieri as its chief operating officer in Europe.

Waterstone's ramps up search activity for Christmas

Fri, 07 Nov 2008 14:30:00 GMT

Waterstone's has appointed I Spy Search to manage its natural search as it ramps up its search activity ahead of Christmas.

DCMS appoints panel for The Digital Britain Report

Fri, 07 Nov 2008 14:15:00 GMT

The Department of Culture, Media and Sport has appointed a panel of industry experts to advise on The Digital Britain Report. It will also help to develop a plan to further the UK digital economy.

Facebook reports US election spike

Thu, 06 Nov 2008 17:30:00 GMT

Facebook reported huge spikes in activity in the run up to Barack Obama's election as President of the United States of America earlier this week.

Famous Grouse appoints Albion

Thu, 06 Nov 2008 11:45:00 GMT

Whiskey brand The Famous Grouse has hired integrated agency Albion to handle its global digital strategy.

Cathay Pacific launches first affiliate activity for 2009 push

Thu, 06 Nov 2008 00:00:00 GMT

Cathay Pacific is to ramp up its digital marketing activity in the new year as it turns to online to drive consumer engagement with the airline.